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Stuck on Homestuck: How Andrew Hussie Turned a Tumblr Craze Into a Teenage Empire

Originally posted on Betabeat:

Homestucks in their element. (Photo: flickr.com/john-spade )

Once you notice them, they’re everywhere: teens dressed in black T-shirts emblazoned with neon zodiac symbols. When they gather together, they’re an unnerving sight, with their gray full-body paint and orange horns, and a faintly evangelical gleam in their eyes.

What’s instigating all this? An obtuse, weirdly drawn little web comic called Homestuck, which follows four adolescents who begin playing a videogame called Sburb, only to discover that it has world-altering implications.

Created by a Western Massachusetts comic artist named Andrew Hussie, Homestuck is as dense as Community, as mythos-laden as Lost and as addictive as FarmVille. The “Homestucks” are so devoted that some 20,000 of them have raised over $2.1 million on Kickstarter, in order to fund a video game based on the comic. Although Mr. Hussie has left details of his plans vague, the campaign zipped past…

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